2026 Generative Engine Optimization: GEO vs SEO and AI SEO, How to Rank in AI-Generated Answers

Picture someone asking ChatGPT, Perplexity, or Google AI Overviews for the “best tools for B2B lead gen in 2026.” They read one synthesized answer, click one or two links, and make a shortlist. Generative engines just shaped the whole buying journey. Generative Engine Optimization (GEO) is the discipline that gets your brand into those AI‑generated answers, cited as a trusted source, and driving..